Real Estate Auction Marketing Advantages
     For the Seller, Buyer, Agent and Auctioneer

Auction Benefits for the Seller 
       • Auctions can bring the highest prices
       • Auctions offer the seller another option
       • Auctions create competition among buyers 
       • Auctions generate excitement and heighten buyer interest
       • Auctions expose the property to a large number of pre-qualified prospects
       • Auctions require that potential buyers pre-qualify for loans
       • Auction property is sold as is, where is
       • Auctions accelerate the sale process
       • Auctions eliminate seller carrying costs such as interest, taxes, and maintenance
       • Auctions bring buyers to a decision – they must act now
       • Auctions reflect market value- highest bidder pays lowest price seller will accept
       • With an auction, the seller knows exactly when the property will sell
       • With an auction, the seller sets the terms and conditions of the sale
       • An auction reduces the time the property is on the market
       • An auction eliminates numerous and unscheduled showings
       • The auction takes the seller out of the negotiation process
       • Proper auction marketing increases the interest in and awareness of, a property 
       • With an auction, the seller frees up capital and can move in to other investments

Auction Benefits for the Buyer
        • An auction purchase reflects fair market value
        • With an auction, buyer never has to worry about paying to much
        • An auction eliminates the potential of long negotiation periods
        • An auction reduces the time to purchase the property
        • Auction buyers gain confidence as they competitively bid
        • Auction buyers have no contingencies, as purchasing and closing dates are known
        • Auction buyer feels good about bid – previous bid was one increment lower 
        • Auction buyer knows that the property owners are motivated to sell
        • Auction buyer knows the property owners are selling at the lowest price possible
        • Auction buyer sets his/her own purchase price
  

Broker, Agent, and Auctioneer Benefits
        • Auction seller pays all marketing costs
        • Auction provides a list of ready and qualified buyers
        • Auctions increase profits
        • Auctions offer clients and customers new selling and purchasing options
        • Auctions increase market share and revenues with new business opportunities 
        • Auctions enhance company’s image
        • Auctions develop a market niche with products and services others are not providing
        • Auctions expose the property to many potential purchasers
        • Auctions appeal to people – they look at all your listings, not just the auction listing
        • Auctions produce  referral and return business
        • With auctions, you know sale date, closing date, and pay day
        • Auctions teach you new business techniques and skills